What is Brand Loyalty?
Table of Contents1 Introduction of Brand Loyalty2 What is Brand Loyalty?3 Behavioral Mechanism and Brand Loyalty3.1 Types of Drives4 Brand Audit4.1 What is Brand Audit?4.2
31 January 2023
Brand Management
What is Online Branding? Key Factors, Process, Strategy
Table of Contents1 Introduction to Online Branding2 Key Factors of Online Branding2.1 Define your brand up front2.2 Lead with what you do, not who you
9 January 2023
What is Co-branding? Definition, Aim, Forms, Retail, Need for a Strategic Fit
Table of Contents1 Introduction to Co-branding2 What is Co-branding?3 Definition of Co-branding4 Aim of Co-branding5 Forms of Co-branding5.1 Ingredient Co-branding5.2 Same-company Co-branding5.3 Joint Venture Co-branding5.4
11 January 2023
What is Brand Valuations? Methods, Context
Table of Contents1 What is Brand Valuations?2 Context for Brand Valuation3 Corporate Reputation4 Mergers and Brand Value5 Brands and Wealth Creation6 How Valuable Are Brands?7
11 January 2023
Managing Brands Over Time
In recent years many changes have occurred in the marketing environment. These changes create challenges for managing brands. Changes in consumer behavior, competitive strategies, government
11 January 2023
What is Brand Extensions? Types, Advantages, Disadvantages
Table of Contents1 What is Brand Extensions?2 Types of Brand Extension2.1 Horizontal Extensions2.2 Vertical Extensions3 Another Classification of Brand Extension4 Strategies for Establishing Category Extension5
11 January 2023
What is Brand Equity? Assets: Awareness, Image, Associations, Perceived Quality
Table of Contents1 Introduction of Brand Equity2 What is Brand Equity?3 Assets of Brand Equity3.1 Brand Awareness3.1.1 Consequences of Brand Awareness3.1.2 Establishing Brand Awareness3.2 Brand
9 January 2023
What is Brand Identity? Elements, Prism, Identity Management
An individual in this world has his own identity. Likewise a brand also has its identity. It consists of brand associations. Brand identity creates a
5 January 2023
What is Brand Image? Associations, Identity, Discrimination
Table of Contents1 Introduction of Brand Image2 What is Brand Image?3 What is Brand Associations?4 Brand Beliefs and Brand Image5 Organizational Association6 Brand Image and
9 January 2023
Building a Strong Brand | Steps, Blocks, Implications
Table of Contents1 Introduction of a Strong Brand2 Steps in Brand Building3 Brand Building Blocks3.1 Brand Salience3.2 Brand Performance3.3 Brand Imagery3.4 Brand Judgements3.5 Brand Feelings4
27 January 2023
