Difference Between Selling and Marketing

Differentiation Among Few Concepts Marketing as an academic discipline and as practice entails the use of similar yet distinct concepts, which create ambiguity. Four such

What is Cost of Quality? (COQ)

What is the Cost of Quality? (COQ) The cost of quality refers to the total amount of resources, time, and money expended by an organization

What is Logistics? Types

What is Logistics? Logistics has always been a central and essential feature of all economic activities. The concept of logistics as an integrative activity in

What is Customer Relationship Management?

What is Customer Relationship Management? You might have received calls from your mobile service provider regarding the usage of your mobile number, including information, such

What is Infrastructure Management? Need, Uses

What is Infrastructure Management? Infrastructure Management (IM), from the perspective of an organization’s information system, is defined as the management of essential operation components, such

What is Supply Chain Management?

What is Supply Chain Management? A supply chain is a network that involves the functions of procurement of raw materials, the transformation of these raw

Software Development Life Cycle (SDLC)

Software Development Life Cycle (SDLC) A Software Development Life Cycle (SDLC) is basically a series of steps, or phases that provides software development models and

Reference Groups

Reference Groups A reference group serves as a frame of reference for an individual and influences his/her behavior. A reference group can have considerable influence