Distribution Marketing Channels

Marketing Channels A marketing channel is a system of relationships existing among businesses that participate in the process of buying and selling products and services.

Types of Consumer Decision

Types of Consumer Decision A large number of consumer purchase decisions are related to apparently a single problem such as running low on laundry detergent

Opinion Leaders

Opinion Leaders Opinion leaders are those people who, in a given situation, are able to exert personal influence. They are the ones most likely to

Diffusion of Innovation

Diffusion of Innovation The ability to develop successful new products is critical to a company’s sales, future growth, and long-term survival. Gabriella Stern has reported

Consumer Protection Act, 1986

Consumer Protection Act, 1986 Who is a Consumer? All of us are consumers of goods and services. For the purpose of the Consumer Protection Act,