Distribution Marketing Channels

Table of Contents1 Marketing Channels1.1 Direct Marketing Channel or Zero Level Channel1.2 Indirect Marketing Channel1.2.1 Zero Level Channel / Direct Marketing Channel1.2.2 One-level Channel1.2.3 Two-level

Strategic Corporate Planning by Top Management

Table of Contents1 Strategic Corporate Planning by Top Management2 Establishing Corporate Mission, Objectives, and Goals3 Establishing Strategic Business Units4 Vision by Top Management Strategic Corporate

What is External Environment Marketing? Factors

Table of Contents1 What is External Environment Marketing?2 Factors of External Environment2.1 Demographical Environment2.2 Cultural Environment2.3 Social Environment2.4 Legal Environment2.5 Political Environment2.6 Economic Environment2.7 Natural

Types of Consumer Decision

Table of Contents1 Types of Consumer Decision1.1 Nominal Decision Making1.2 Limited Decision Making1.3 Extended Decision Making2 Problem Recognition2.1 Approaches to Active Problem Solving2.2 Marketing Strategies

Opinion Leaders

Table of Contents1 Opinion Leaders1.1 Marketing Implications of Opinion Leaders Opinion Leaders Opinion leaders are those people who, in a given situation, are able to

Diffusion of Innovation

Table of Contents1 Diffusion of Innovation1.1 Diffusion Process1.2 Culture and Diffusion of Innovation Diffusion of Innovation The ability to develop successful new products is critical

Consumer Protection Act, 1986

Table of Contents1 Consumer Protection Act, 19861.1 Who is a Consumer?1.2 Objectives of Consumer Protection1.3 Rights of a Consumer1.3.1 Right to Safety1.3.2 Right to Information1.3.3

Supply of Goods and Services Act, 1982

Table of Contents1 Supply of Goods and Services Act, 19822 If the Implied Conditions Are Breached3 Effect of a Manufacturer’s Guarantee4 Lapse of Possible Claim