Table of Contents1 Nature of Organisational Buyer Behaviour2 Example of Finacle of Infosys Technologies2.1 Geographical Concentration and Relatively Few Customers2.2 Preference for Direct Buying2.3 Expertise
Table of Contents1 Marketing Channels1.1 Direct Marketing Channel or Zero Level Channel1.2 Indirect Marketing Channel1.2.1 Zero Level Channel / Direct Marketing Channel1.2.2 One-level Channel1.2.3 Two-level
Table of Contents1 Strategic Corporate Planning by Top Management2 Establishing Corporate Mission, Objectives, and Goals3 Establishing Strategic Business Units4 Vision by Top Management Strategic Corporate
The results of marketing research will help in taking a decision about the existing products and services of the firm. If a product is not
Table of Contents1 What is External Environment Marketing?2 Factors of External Environment2.1 Demographical Environment2.2 Cultural Environment2.3 Social Environment2.4 Legal Environment2.5 Political Environment2.6 Economic Environment2.7 Natural
Table of Contents1 Types of Consumer Decision1.1 Nominal Decision Making1.2 Limited Decision Making1.3 Extended Decision Making2 Problem Recognition2.1 Approaches to Active Problem Solving2.2 Marketing Strategies
Table of Contents1 Opinion Leaders1.1 Marketing Implications of Opinion Leaders Opinion Leaders Opinion leaders are those people who, in a given situation, are able to
Table of Contents1 Diffusion of Innovation1.1 Diffusion Process1.2 Culture and Diffusion of Innovation Diffusion of Innovation The ability to develop successful new products is critical
Table of Contents1 Consumer Protection Act, 19861.1 Who is a Consumer?1.2 Objectives of Consumer Protection1.3 Rights of a Consumer1.3.1 Right to Safety1.3.2 Right to Information1.3.3
Table of Contents1 Supply of Goods and Services Act, 19822 If the Implied Conditions Are Breached3 Effect of a Manufacturer’s Guarantee4 Lapse of Possible Claim