Nature of Organisational Buyer Behaviour Organizations buy buildings, plants, office equipment, furniture, supplies, raw material, packaging material, products for resale, and such services as insurance,
Marketing Channels A marketing channel is a system of relationships existing among businesses that participate in the process of buying and selling products and services.
Strategic Corporate Planning by Top Management A marketing plan comes from both the overall strategic plan and business unit level plan of the organization. Top
The results of marketing research will help in taking a decision about the existing products and services of the firm. If a product is not
What is External Environment Marketing? External environment in marketing refers to the set of external factors or forces that affect a company’s ability to market
Types of Consumer Decision A large number of consumer purchase decisions are related to apparently a single problem such as running low on laundry detergent
Opinion Leaders Opinion leaders are those people who, in a given situation, are able to exert personal influence. They are the ones most likely to
Diffusion of Innovation The ability to develop successful new products is critical to a company’s sales, future growth, and long-term survival. Gabriella Stern has reported
Consumer Protection Act, 1986 Who is a Consumer? All of us are consumers of goods and services. For the purpose of the Consumer Protection Act,
Supply of Goods and Services Act, 1982 The area of law to which the scenario relates is the Supply of Goods and Services Act (SGSA)
