When developing a backlink strategy, what approach would be most beneficial?

• Guest post the article to as many sites as possible
• Create an infographics and share it with relevant bloggers
• Create diverse and unnatural links
• Distribute links in comment sections of websites

What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

• It is longer
• It is not preferable
• It uses structured markup
• It is readable to a human

Which HTTP response status code would indicate a page has been moved permanently?

• 410
• 302
• 200
• 301

You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

• Spam injection
• Cloaking
• Sneaky Redirect
• Splicing

What would significantly improve Google’s ability to a non-YouTube video in its Search Results?

• Provide a 150 x 80 pixel thumbnail image
• Add Schema.org VideoObject
• Convert .mp4 videos to .mov
• Embed video objects with JavaScript conditionals

Google primarily determines indexing and ranking by crawling which version of a page?

• Responsive version
• Submitted version
• Mobile version
• Desktop version

You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

• Google Analytics
• Google Keyword Planner
• Google Search Console
• Google Trends

You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

• markdown User-agent: Allbots Disallow: \* “` ““
• markdown User-agent: / Disallow: \* “` ““
• markdown User-agent: / Disallow: “` ““
• markdown User-agent: \* Disallow: / “` ““

Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

• Both the pop-up and the content of the page will be indexed
• The pop-up will be indexed instead of the desired body content
• An interstitial pop-up is treated the same as a soft 404
• The pop-up will be ignored, and the content of the page will be indexed correctly

You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?

• No title or meta description tags were provided
• The Keywords is too competitive
• Robots.txt is configured to allow access
• The product is out of stock

Which approach is not advisable to Geo-targeting your website?

• Using a gTLD with subdomain
• using URL parameters
• Using a ccTLD
• Using a gTLD with a subdirectory

You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

• Recommend that they add more products
• WOrd on compressing image files
• 302 redirect all product pages to URL that contains target keywords
• 302 redirect all product ages to a URL that contains target keywords
• Register the business with a Google My Business account.

What Does The Term “Sandbox” Mean In SEO?

• The Box With Paid Ads That Appear When You Perform A Search.
• This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
• A Special Category Of Sites That Are Listed In Kid-safe Searches
• The First 10 Search Results For A Particular Keyword.

What Is Anchor Text?

• It Is The Main Body Of Text On A Particular Web Page
• It Is The Text Within The Left Or Top Panel Of A Web Page
• It Is The Visible Text That Is Hyper Linked To Another Page
• It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Which Google search query should be used to return only PDF documents that reference Microsoft?

• Microsoft + .pdf
• “Microsoft” + “pdf”
• Microsoft AND “pdf”
• Microsoft filetype:pdf

Which link is not crawlable?

• <a href=”http://domain.com”>
• <a onclick=”newwin(‘domain.com’)”>
• <a href=”http://domain.com” class=”blue”>
• <a href=”../category-2/page”>

Which choice represents the best header structure?

• markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H4: Wet Ingredients H2: Instructions H6: Reviews “` ““
• markdown H1: How to Bak Bagels H1: Ingredients H1: Dry Ingredients H1: Wet Ingredients H1: Instructions H2: Reviews “` ““
• markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H3: Wet Ingredients H2: Instructions H2: Reviews “` ““
• markdown H1: How to Bak Bagels H2: Ingredients H4: Dry Ingredients H5: Wet Ingredients H6: Instructions H1: Reviews “` ““

All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search
• The site kept updating the date to make the content appear fresh, without changing the content.
• The articles have aged more than 365 days without any significant updates to the content or the site.
• A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

All bylone dates for articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search
• A Google News sitemap was not provided within 30 days of setting up a publisher center account
• The site kept updating the dates to make the content appear fres, without changing
• The articles have aged more than 365 days without any significant updates to the content or the site

When creating accessible video content, what should you consider including?

• transcript
• thumbnail
• Flash Player
• event tracking

You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

• Buy donutbakingsupplies.com and 301 redirect to your website
• Add the keyword “donut supplies” to every page.
• Create a new blog with high-quality donut recipes
• Join a link farm to rapidly build inbounnd links.

Why is it important to be mindful of outbound follow links?

• There is a limit to how many links you can create.
• all of these answers
• Any follow links reduce your PageRank by 1.
• Your site’s reputation is tied to the sites you link to.

Which statement is true about JSON-LD?

• It has no relation to JSON.
• It is the only structured data format available.
• It is considered the most complicated approach to adding structured data.
• It is Google’s preferred structured data format.

What is a key reason why duplicate content might cause an issue with ranking?

• It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
• It requires using a 302 redirect, which dilutes PageRank.
• It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
• It makes it difficult for a search engine to determine the original and authoritative content source.

What attribute would you use to describe the content of an image?

• tabindex
• longdesc
• src
• alt

You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

• synonyms and related words
• queries about benefits, features, problems
• how-to and question-based queries
• focusing on only high-volume, high-popularity words

You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

• Google Keyword Planner
• Google Tag Manager
• Google Search Console
• Google Suggest

Changing the title tag and/or meta description will have a measurable impact on your __.

• RSS
• CTR
• PPC
• LSI

How do keywords change as people progress through the buying cycle?

• They move from simple to more comples as searchers gather more information and then refine their choices.
• The stay simple, as searchers try to use as few words as possible.
• The keywords do not change much at all.
• They move from complex to simple, as searchers find answers to their questions.

Which technique is an example of black hat SEO?

• cloaking
• keyword research
• useful content
• on-page optimization

A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

• Use the pharse “local accountant” as a keyword to focus her website on.
• Focus on short-tail keywords.
• Register her business with a Google My Business account.
• Leave a link to her website in the blog comments of popular accounting websites.

What is the anchor text in this code sample?

• Blue Gloves
• href
• catalog/
• gloves.html

__ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

• Log file
• HTTP/2
• Cron job
• Resource packet

Which page title references content that is evergreen

• Mega List of Teams Going to the Olympics
• Complete Coverage of Microsoft’s Latest Announcement
• The Future of SEO in 2020
• How to Reheat Pizza

You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

• First Meaningful Paint (FMP)
• Recalculated Style Timing (RST)
• Latent Loading Signal (LLS)
• Cumulative Layout Shift (CLS)

What is this code is an example of?

• meta tag
• HTTP response
• XML sitemap
• structured data

Which search query would be most difficult to determine search intent?

• XBox live coupon
• Microsoft Office 365
• LinkedIn login
• LAX airport directions

When you conduct a search, what are the bolded words within the search listing description?

• suggested search terms
• related search queries
• keywords that match the search query
• words with a tag assigned in their meta description

Which acronym is used to describe the page a user sees after submitting a search?

• SERT (Search Engine Results Page)
• INDX
• PARS
• SEM

Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

• Google does not use social signals to determine rank
• Social signals are identical to backlinks
• Social signals are used to determine topic authority
• Social signals proide a benefit only if they have structured data markup

A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

• redirect allotment
• crawl budget
• velocity scale
• domain authority

You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

• Optimize the front page of your website to drive traffic from all category search terms.
• Optimize product category pages to drive traffic from individual category search terms.
• Optimize all pages on the site for all category search terms.
• Optimize product pages to drive traffic from individual category search terms.

You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

• User-agent: Allbots Disallow: * “` ““
• User-agent: / Disallow: * “` ““
• User-agent: * Disallow: “` ““
• User-agent: * Disallow: / “` ““

What is the relationship of click depth to PageRank?

• The deeper the click depth, the lower the PageRank
• PageRank and click depth have no relation
• The deeper the click depth, the higher the PageRank
• Click depth and PageRank are equal

What is a popular technique for writing content with the goal of having it appear in a features snippet?

• Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
• Use the features snippet schema and apply an object that matches the correct snippet type.
• Google manually generates featured snippets, so there is no special technique.
• Submit the content through Google Search Console, and tag it with the correct snippet type.

What is an example of a Google search result that can be found in position zero?

• Google Ads result
• featured snippet
• autocomplete
• related searches

Which approach is not advisable to geotargeting your website?

• using a gTLD with a subdirectory
• using URL parameters
• using a gTLD with subdomain
• using a ccTLD

What is a common best practice for handling search result pages on a blog’s built-in site search?

• Set site research results to no-index.
• Do not use site search.
• Set site search to 404.
• Add a canonical from the search result page to the home page