Marketing Management

Table of Contents1 Target Markets2 Selecting Target Markets2.1 Single-segment Concentration2.2 Selective Specialization2.3 Product Specialization2.4 Market Specialization2.5 Full Market Coverage3 Target Marketing Strategies3.1 Undifferentiated Marketing Strategy

Table of Contents1 Market Entry Strategies1.1 Rapid Skimming Strategy1.2 Slow Skimming Strategy1.3 Rapid Penetration Strategy1.4 Slow Penetration Strategy1.5 Speed to Market Market Entry Strategies The