Marketing Management

Table of Contents1 Sales Promotion2 Objectives of Sales Promotions3 Designing a Sales Promotion Program4 Sales Promotions Directed at Consumers4.1 Prize Schemes4.2 Fairs and Exhibitions4.3 Free

Table of Contents1 What is Customer Value?2 Benefits of Market2.1 Emotional Benefit2.2 Service Benefit2.3 Performance Benefits2.4 Brand/Company Benefits2.5 Product Benefit3 Classification of Customer Value3.1 Customer

Table of Contents1 What is Marketing?2 What Do We Mean by Marketing?3 What is a Market?4 Types of Offerings4.1 Goods4.2 Intangible Services4.3 Places4.4 Persons4.5 Events4.6

Table of Contents1 Demand Forecasting2 Characteristics of a Good Demand Forecasting Method2.1 Time Horizon2.2 Level of Detail2.3 Stability2.4 Pattern of Data2.5 Type of Model2.6 Cost2.7

Marketing as an Exchange Process Marketing as an exchange process has gained significance over the years, as it has tried to conceptualise marketing behavior. We

Table of Contents1 Models of Communication1.1 Aida Model1.2 Levidge and Steiner Model1.3 Hierarchy of Effects Model1.4 Innovation-adoption Model1.5 Information Processing Model1.5.1 Implications for Managers Models

Table of Contents1 What is Marketing Management Process?2 Marketing Management Steps2.1 Identifying Customer Needs (Market Analysis)2.2 Segmentation2.3 Targeting2.4 Develop Marketing Strategies (Marketing Planning)2.5 Implementation of

Table of Contents1 Public Relations2 Objectives Of the Public Relations Program3 Tools of Public Relations3.1 Press Releases3.2 Fact Sheets3.3 Press Kits3.4 Video News Releases3.5 Employee/Member

Digital Marketing Technological developments, such as the telephone, television, personal computers, etc. have influenced marketing in a large number of ways. The latest and perhaps

Table of Contents1 Direct Marketing2 Direct Marketing Techniques2.1 Direct Mail2.2 Catalogues2.3 Broadcast Media2.4 Print Media2.5 Telemarketing2.6 Electronic Shopping2.7 Direct Selling Direct Marketing Direct marketing is