Managing Brands Over Time
In recent years many changes have occurred in the marketing environment. These changes create challenges for managing brands. Changes in consumer behavior, competitive strategies, government
11 January 2023
Blog
What is Brand Extensions? Types, Advantages, Disadvantages
Table of Contents1 What is Brand Extensions?2 Types of Brand Extension2.1 Horizontal Extensions2.2 Vertical Extensions3 Another Classification of Brand Extension4 Strategies for Establishing Category Extension5
11 January 2023
What is Brand Equity? Assets: Awareness, Image, Associations, Perceived Quality
Table of Contents1 Introduction of Brand Equity2 What is Brand Equity?3 Assets of Brand Equity3.1 Brand Awareness3.1.1 Consequences of Brand Awareness3.1.2 Establishing Brand Awareness3.2 Brand
9 January 2023
What is Brand Identity? Elements, Prism, Identity Management
An individual in this world has his own identity. Likewise a brand also has its identity. It consists of brand associations. Brand identity creates a
5 January 2023
What is Brand Image? Associations, Identity, Discrimination
Table of Contents1 Introduction of Brand Image2 What is Brand Image?3 What is Brand Associations?4 Brand Beliefs and Brand Image5 Organizational Association6 Brand Image and
9 January 2023
Building a Strong Brand | Steps, Blocks, Implications
Table of Contents1 Introduction of a Strong Brand2 Steps in Brand Building3 Brand Building Blocks3.1 Brand Salience3.2 Brand Performance3.3 Brand Imagery3.4 Brand Judgements3.5 Brand Feelings4
27 January 2023
What is Customer Based Brand Equity? Consumer Decision Process
Table of Contents1 What is Customer Based Brand Equity?1.1 Target Market2 Nature of Competition3 Points of Parity and Points of Difference3.1 Points-of-Difference Associations3.2 Points of
20 January 2023
What is Brand Positioning? How to Develop, Slots
Table of Contents1 What is Brand Positioning?2 How to Develop a Positioning Statement?3 Positioning in Action4 Advertising and Positioning5 Positioning Slots5.1 Technology Slot5.2 Experiential Slot5.3
5 January 2023
What are Brand Elements? Criteria for Choosing, Challenges, Opportunities
Table of Contents1 What are Brand Elements?1.1 Brand Name1.2 Logos and Symbols1.3 Slogans1.4 Packaging2 Criteria for Choosing Brand Elements2.1 Memorability2.2 Meaningfulness2.3 Likeability2.4 Transferability2.5 Adaptability2.6 Protectability3
5 January 2023
What is a Brand Name? Characteristics, Advantages, Product Five Levels
Table of Contents1 What is a Brand Name?2 Characteristics of Good Brand Name2.1 Distinctive2.2 Simple2.3 Meaningful2.4 Compatible with the product2.5 Registerable3 Brands Versus Products4 Five
3 January 2023
