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Table of Contents1 Factors Influencing Consumer Behaviour1.1 Influence of Cultural Factors1.1.1 Culture1.1.2 Sub-culture1.1.3 Social Class1.2 Influence of Social Factors1.2.1 Reference Group1.2.2 Family1.2.3 Roles and Status1.3

Table of Contents1 What is Consumer’s Decision Process?2 Stimulus Response Model of Consumer Decision-making3 Stages in Consumer Decision Process3.1 Stage of Problem Recognition3.2 Stage of

Table of Contents1 Techniques of Demand Forecasting1.1 Survey Methods1.1.1 Consumer Survey Method1.1.2 Collective Opinion Method1.1.3 Reasoned Opinion (Delphi) Method1.1.4 Market Experiment Method1.2 Statistical Methods1.2.1 Time

Table of Contents1 Product Life Cycle (PLC)1.1 Shapes of the Product Life Cycle1.2 Stages in the Product Life Cycle1.2.1 Introduction Stage1.2.2 Growth Stage1.2.3 Maturity Stage1.2.4

Table of Contents1 New Product Development Process1.1 Concept Generation and Market Structure Identification1.2 Idea Generation1.2.1 Market Structure Analysis1.2.2 Sales Potential1.2.3 Concept Screening1.3 Advertising Development1.4 Product

Table of Contents1 Reasons for Adding New Product1.1 Excess Capacity as a Reason for Expanding Product-line1.2 Profit as a Criterion of Optimum Product-line1.3 Diversification as

Table of Contents1 Elements of Branding1.1 Brand Identity1.2 Brand Image1.3 Brand Position1.4 Brand Association1.5 Brand Loyalty Elements of Branding Brands are unique in many ways.