Google Analytics for Power Users Assessment 2 Answers (2022)

  • Post last modified:18/03/2022
  • Reading time:29 mins read

Google Analytics for Power Users Assessment 2 Answers

Course: https://analytics.google.com/analytics/academy/course/9

Table of Contents

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

  • Immediately stop investing in marketing for the source.
  • Immediately increase marketing spend for the source.
  • Determine whether the traffic source fulfills other site goals.
  • Determine whether the source assists in conversions.
Answer
  • Determine whether the traffic source fulfills other site goals.

  • Determine whether the source assists in conversions.

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

  • A
  • B
  • C
  • D
Answer
  • B

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

  • View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
  • View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension. 
  • View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
  • View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.
Answer
  • View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.

In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

  • Organic Search and Social
  • Youtube.com and Mall.googleplex.com
  • Mall.googleplex.com and Analytics.google.com
  • Google and Direct
Answer
  • Mall.googleplex.com and Analytics.google.com

What does “(Other)” indicate in the Channels report? (select two)

  • (Other) sessions have no campaign value attached to them.
  • (Other) sessions have no source value attached to them.
  • (Other) sessions cannot be categorized in any of the channels in this channel grouping.
  • Investigate (Other) to see if sessions could be categorized by defining a new channel.
Answer
  • (Other) sessions cannot be categorized in any of the channels in this channel grouping.

  • Investigate (Other) to see if sessions could be categorized by defining a new channel.

Where can you view a heatmap reporting users by time of day?

  • Analytics > Home
  • Analytics > Audience
  • Analytics > Acquisition
  • Analytics > Real-Time
Answer
  • Analytics > Home

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

  • Users, Time, Day
  • Day Index, Hour, Sessions
  • Hour of Day, Sessions, Transactions
  • Day of Week, Hour, Ecommerce Conversion Rate, Sessions
Answer
  • Day of Week, Hour, Ecommerce Conversion Rate, Sessions

Google Analytics for Power Users Course Overview

Google Analytics for Power Users builds on learners’ advanced understanding of Google Analytics. Now that you’re familiar with the range of features Analytics offers, put your knowledge into action.

Learn and practice techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

  • Unit 1: Understand users
    • Lesson 1: Course Intro
    • Lesson 2: Which users are converting and which aren’t?
    • Lesson 3: How can you see which platforms to develop or optimize for?


      Google Analytics for Power Users Answers Assessment 1

  • Unit 2: Attract high-value traffic
    • Lesson 1: Which traffic sources bring in the most value?
    • Lesson 2: How can you customize your channels for increased actionability?
    • Lesson 3: When should you send your newsletter emails?

      Google Analytics for Power Users Answers Assessment 2
  • Unit 3: Improve site engagement
    • Lesson 1: What KPIs should you use for your content site?
    • Lesson 2: Which pages are helping conversions?


      Google Analytics for Power Users Answers Assessment 3

  • Unit 4: Improve product performance
    • Lesson 1: How can you drive more product purchases?
    • Lesson 2: Which products are performing the best and worst on your site?
    • Lesson 3: Where are people dropping out of your checkout process?
    • Lesson 4: Course Summary


      Google Analytics for Power Users Answers Assessment 4

Google Analytics for Power Users Frequently Asked Questions

1. How do I change the name on my course certificate?

The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy.

First, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email. If you did not specify a name on your Google Account, then no name will appear on your certificate.

Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.

To change or add a name to your Google Account:

1. Sign in to your Google Account.
2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
3. Edit or add the name you wish, then click “Done.”
4. Note you may need to refresh the Academy site to reflect the name change or wait about thirty minutes.

2. Can I transfer my Analytics Academy certificate to a different Google Account?

Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.

3. Is this course available in a different language?

Currently, this course is available in English only.

4. How long will this course take to complete?

If you go through all the course content sequentially, we expect the course to take 4-5 hours to complete, depending on your level of familiarity with the course content.

5. If I have a question about the course, who should I ask?

For any questions about the course, please visit the Analytics Academy Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.

6. How long will I have to earn a certificate of completion?

You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments. Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.

7. How much do Academy courses cost?

All Academy courses are free of charge.

8. Will I earn the Google Analytics Individual Qualification (GAIQ) by completing this course?

No. This course will only offer a certificate of completion for Google Analytics for Power Users. If you wish to earn your GAIQ, we recommend completing Google Analytics for Beginners and Advanced Google Analytics to prepare.

9. What are the system requirements to take this course?

To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account. To watch the course videos, make sure you use one of the following browsers:
Google ChromeFirefox, or Safari
Internet connection with 500+ Kbps

10. Can I use my mobile device to view the course content?

Academy courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.

11. Are there pre-requisites for this course?

This course builds on advanced understanding of Google Analytics. Therefore, if you don’t already have advanced familiarity with Google Analytics, we recommend that you first complete the Google Analytics for Beginners and Advanced Google Analytics courses on Analytics Academy.

12. Where do I find my Academy User Profile?

To view the User Profile, sign in to Analytics Academy, click on your account email or picture in the top right corner, and then select “Profile.”

13. Now that I’ve completed Google Analytics for Power Users, what’s next?

Be sure to check out the great tips and tricks in the Google Analytics community on Google+ and the Google Analytics YouTube channel, where you can explore videos on additional topics.


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