Table of Contents1 Outlet Selection1.1 Outlet Image1.2 Retailer Brands1.3 Location of Outlet and Size1.4 Customer Attribute and Outlet Selection2 Consumer Shopping Orientation2.1 Point-of-purchase Displays2.2 Deals
Table of Contents1 What is Culture?1.1 Culture is Invented1.2 Culture is Learnt1.3 Culture Satisfies Needs1.4 Cultures Are Similar but Different2 Cross-cultural Analysis3 Aspects of Sub-cultures3.1
Table of Contents1 Maslow’s Hierarchy of Needs1.1 Physiological Needs1.2 Safety Needs1.3 Social Needs1.4 Ego Needs1.5 Self-actualisation Need2 Evaluation of Maslow’s Need Hierarchy Maslow’s Hierarchy of
Table of Contents1 Classification of Data in Statistics1.1 Rules of Classification1.2 Bases of Classification1.3 Frequency Distribution1.3.1 Discrete Frequency Distribution1.3.2 Continuous Frequency Distribution1.3.3 Guideline for Choosing
Table of Contents1 Collection of Data in Statistics1.1 Types of Data – Primary and Secondary1.2 Methods of Collecting Primary Data1.2.1 Observation Method1.2.2 Indirect Investigation1.2.3 Questionnaire
Table of Contents1 What is Statistics?2 Importance of Statistics3 Classification of Statistics3.1 Descriptive Statistics3.2 Analytical Statistics3.3 Inductive Statistics3.4 Inferential Statistics3.5 Applied Statistics4 Role of Statistics4.1
Table of Contents1 Theories of Personality2 Psychoanalytic Theory3 Neo-Freudian Theory3.1 Sensing-thinking Personality3.2 Sensing-feeling Personality3.3 Intuiting-thinking Personality3.4 Intuiting-feeling Personality4 Trait Theory5 Self-concept Theory Theories of Personality
Table of Contents1 Consumer Lifestyle2 Characteristics of Lifestyle2.1 Lifestyle is a Group Phenomenon2.2 Lifestyle Pervades Various Aspects of Life2.3 Lifestyle Implies a Central Life Interest2.4
Personal selling involves a face to interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustments to
Table of Contents1 What is Operating Characteristic (OC) Curve?2 Parameters of OC curve2.1 Producer’s Risk (a)2.2 Consumer’s Risk (b)2.3 Acceptable Quality Level (AQL)2.4 Lot Tolerance
