Five Forces that Shape Industry Competition
Analysing Industry and Competition Often, however, managers define competition too narrowly, as if it occurred only among today’s direct competitors. Yet competition for profits goes
Analysing Industry and Competition Often, however, managers define competition too narrowly, as if it occurred only among today’s direct competitors. Yet competition for profits goes
Differentiation Among Few Concepts Marketing as an academic discipline and as practice entails the use of similar yet distinct concepts, which create ambiguity. Four such
What is Logistics? Logistics has always been a central and essential feature of all economic activities. The concept of logistics as an integrative activity in
Personal selling involves a face to interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustments to
What is Publicity? Publicity is defined as the ‘non-personal stimulation of demand for a product, service or business unit by planting commercially significant news about
Planning – Designing the Bl Ueprint For the Future Planning is the process of designing the blueprint for the future. The future of marketing in
Strategic Planning at Business Unit Level After the corporate plan is made, companies go for business unit-level planning. The business unit plan comes out of
Demand Estimation and Measurement An accurate estimate of the demand or the response of demand to change in price or other explanatory variables is very
What is Product? A product has different layers like an onion and each of the layers contributes to the make of the product. Every marketer
Consumer Adoption Process Let us now discuss how consumers accept the new products. This discussion will help us in understanding the process of new product