What is Logistics? Types

What is Logistics? Logistics has always been a central and essential feature of all economic activities. The concept of logistics as an integrative activity in

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Techniques of Personal Selling

Personal selling involves a face to interaction with the customers wherein there is quick response and personal confrontation. This allows for more specific adjustments to

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What is Publicity?

What is Publicity? Publicity is defined as the ‘non-personal stimulation of demand for a product, service or business unit by planting commercially significant news about

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Consumer Adoption Process

Consumer Adoption Process Let us now discuss how consumers accept the new products. This discussion will help us in understanding the process of new product

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Value Networks

Value Networks The channel members augment the distribution function in indirect marketing. They are involved in various kinds of flows. Some of these flows are

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