Consumer Behaviour

Types of Consumer Decision A large number of consumer purchase decisions are related to apparently a single problem such as running low on laundry detergent

Opinion Leaders Opinion leaders are those people who, in a given situation, are able to exert personal influence. They are the ones most likely to

Diffusion of Innovation The ability to develop successful new products is critical to a company’s sales, future growth, and long-term survival. Gabriella Stern has reported

Consumer Protection Act, 1986 Who is a Consumer? All of us are consumers of goods and services. For the purpose of the Consumer Protection Act,

Supply of Goods and Services Act, 1982 The area of law to which the scenario relates is the Supply of Goods and Services Act (SGSA)

Reference Groups A reference group serves as a frame of reference for an individual and influences his/her behavior. A reference group can have considerable influence

Organizational Buying Behaviour The goals of organizational buyers and personal consumers are different. Organizational goals are concerned with producing a good or providing a service

Outlet Selection Consumers’ selection of outlets is important to managers of retail establishments and also to consumer goods marketers. According to J.J. Stoltman, J.W. Gentry,

What is Culture? How does culture affect the needs we recognize? Culture is crucial when it comes to understanding the needs and behaviors of an

Maslow’s Hierarchy of Needs In a hierarchy of motives, the most influential motive is seen as enjoying the most dominant position, and so on throughout