Types of Consumer Decision

Types of Consumer Decision A large number of consumer purchase decisions are related to apparently a single problem such as running low on laundry detergent

Read More »

Opinion Leaders

Opinion Leaders Opinion leaders are those people who, in a given situation, are able to exert personal influence. They are the ones most likely to

Read More »

Diffusion of Innovation

Diffusion of Innovation The ability to develop successful new products is critical to a company’s sales, future growth, and long-term survival. Gabriella Stern has reported

Read More »

Reference Groups

Reference Groups A reference group serves as a frame of reference for an individual and influences his/her behavior. A reference group can have considerable influence

Read More »

Organizational Buying Behaviour

Organizational Buying Behaviour The goals of organizational buyers and personal consumers are different. Organizational goals are concerned with producing a good or providing a service

Read More »

Outlet Selection

Outlet Selection Consumers’ selection of outlets is important to managers of retail establishments and also to consumer goods marketers. According to J.J. Stoltman, J.W. Gentry,

Read More »