What is Brand Loyalty?
Introduction of Brand Loyalty When a customer thinks of a product category he or is familiar with (like soaps, toothpaste, cigarettes, coffee, tea-especially non-durables) he/she
Introduction of Brand Loyalty When a customer thinks of a product category he or is familiar with (like soaps, toothpaste, cigarettes, coffee, tea-especially non-durables) he/she
Introduction to Online Branding Creating a brand experience for its target group is possibly the most crucial and valuable exercise a corporate can envisage while
Introduction to Co-branding There are various strategic options available to a marketer for building a strong brand in the marketplace. Brand image building is a
What is Brand Valuations? The brand valuation was introduced in the 1980s, initially as a response to the vulnerability of sound but financially sleepy businesses
In recent years many changes have occurred in the marketing environment. These changes create challenges for managing brands. Changes in consumer behavior, competitive strategies, government
What is Brand Extensions? Brand extension is defined as attaching an existing brand name to a new product introduced in a different product category. In
Introduction of Brand Equity A brand is considered an asset for a company. Fundamentally, branding is about endowing products and services with the power of
An individual in this world has his own identity. Likewise a brand also has its identity. It consists of brand associations. Brand identity creates a
Introduction of Brand Image Most consumers buying decisions are influenced by the image they have of the product. Consumers buy the functional, psychological and aspirational
Introduction of a Strong Brand Brands are developed over a period of time. They are not made in a day. The process of brand building